Diferencias entre campañas electorales de EUA e Inglaterra

Según, Jim Messina, pasado jefe de campaña de Obama y consultor de David Cameron en Inglaterra:

«Having worked on successful campaigns both sides of the pond, Messina has a unique view into the differences of British and American campaigning. ‘The UK doesn’t have television ads and so messaging and you guys, the press, are way more important and that is very different from the US’, he says. The lack of what Messina describes as ‘paid communications’ in British politics— TV attack adverts for example — is key factor in the importance of the printed press. Like Axelrod, he believes that Fleet Street is more powerful than Fox News. ‘Our research showed when there were big stories or big moments, it was the press that drove that discussion and that is very different.’ Messina declines to mention any particular papers he found important. ‘That was a world Lynton really understood and I followed his views on that one.’

On money, Messina says the decision ‘to limit the spending is the right one’ and thinks that spending caps are ‘a better way to run campaigns in your system and I like it very much.’ The difference in campaigning scale is huge: ‘I think we spent a total of £30 million on the election and we spent $1.1 billion on Obama winning.’»

Más, aquí.